Branding & Marketing
Brand Development – Developing a brand can be a daunting task, a bit like a journey of business self-discovery that’s complex and time-consuming; but this doesn’t have to be the way. We actually love this part. We will sit with you and your team and ask you a number of different questions. We will also do some research to coincide with the questions asked, so we can discover the real brand personality behind your brand.
Marketing Strategy -When it comes to marketing there is strategy and there are tactics. A marketing strategy comes first because it allows us sort out who your audience actually is and then find out what is important to them. A good marketing strategy should be drawn from market research and be the foundation of a marketing plan.
Campaign Management – Campaigns can be very time consuming from planning stage to execution. Time you just don’t have to spare. That’s where we come in; we are experienced campaign coordinators who can work with you to develop compelling and integrated marketing campaigns.
Digital Strategy – A digital marketing strategy specifies the best digital tools and channels to utilise to advance and support your business goals.
Social Media – Social media channels has become a prominent part of the digital strategy and a great way for brands to engage with customers. Let us help you develop a comprehensive online communications plan and act as an extension of your social media team.
Content and Copywriting – In a world where we are constantly being communicated to in some many different ways, your message and content must stand out from the crowd. Good copywriting is the secret ingredient to content marketing, allowing you craft content that is of interest to your audience and aligned with your brand. Basically people want to read or watch something interesting, enlightening or funny.
Project management – Developing a new online presence like a company website is a big undertaking and one you might steer away from. We can help here by taking the hassle out of this for you and managing the overall development of the site while also creating then content to be included. We work with a range of web developers, designers and photographers to get this project over the line for you.
Measurement and analysis – To see if your marketing plan is working we can measure your digital marketing performance in real time through a number of different tools. Here we can see how we to improve your online performance and reach your audience you are trying to talk to.
Media Strategy – The goal of a sound PR strategy is to deliver the right message to the right audience at the right time. We will work with you and do some research to understand your goals, messaging and target audience. Only when we feel we’ve ‘got it’ we will then distribute your message to the right people.
Copywriting – There is nothing better than something that is an easy read. PR copywriting such as press releases, company brochures, press articles and features all come under this umbrella and should be an easy read for your target audience. We love breaking down the jargon and putting it back together in a simpler form.
Media Relations – Contacting the media and getting your message across can take time and tactics. We are happy to work with the media on your behalf and manage this relationship for you.
Media Training – Going on the radio or doing an interview can be unknown territory for many, so there is nothing better than media training and solid briefing to make you more comfortable. We can work with you to put together your soundbites and key messages, while also training you to come across cool, calm and collected while being interviewed. You will be a natural in no time.
Planning – The first stage of any event is to sit down and brainstorm ideas and make a plan for your event. The plan should include the reason for this event, how and when it is going to take place. It will become your ‘go-to’ throughout the project.
Event Branding & Marketing – Branding and marketing for your event is crucial as it is the first thing anyone will see and an initial perception of your event will be made. You really what the wow factor here.
Event Management – We can help you manage your event and bring it to life the way you envisioned it. We love seeing it all come together.
Photography and Media Relations – Get the media involved to help share the hype about your event. We can brief the photographers and write content for the media to make this side of things easier for you.